Metaverse ecological panorama combing which 7 basic elements constitute the metaverse?
The following is an analysis of the 7 levels of the Metaverse.
Layer 1: Experience Layer
Many people think that the metaverse is the three-dimensional space that surrounds us, but in fact the metaverse is neither 3D nor 2D, and it doesn’t even need to be concrete——
The metaverse is the "dematerialization" of real space, distance and objects.
Metaverse covers games, such as the console game Fortnite, the beat saber of the VR device terminal, Roblox on the computer, as well as the voice assistant Alexa, the office suite Zoom and audio Applications such as the social platform Clubhouse and Peloton.
One of the notable manifestations of the "dematerialization" of real space is that forms of experience that were not popular before will become within reach.
Games are a good example of this. In the game, the player can become any character, like a rock star, a Jedi knight, or a racing driver.
This set can be put into various scenes of real life. For example, the front row of a concert is usually very limited, but the concert in the virtual world can generate personalized images based on each person, so you can choose where you are in the room. Get the best viewing experience.
Games will cover more elements of life entertainment in the future, such as concerts and immersive theater. Now Bastion Front, Roblox and Rec Room have reflected these elements.
Social entertainment will complement esports and online communities. At the same time, traditional industries such as tourism, education and live performances will also be reshaped around the virtual economy with gamification thinking.
The life scene elements mentioned above will lead to the other side of the experience layer of the metaverse-the content community complex.
In the past, users were only consumers of content, but now users are not only producers of content, but also disseminators of content.
In the past, we've used the term "user-generated content" when referring to common features like blog comments and uploading videos.
But now content is no longer simply generated by users. User interaction also generates content, which in turn affects the information of conversations in the user’s community, that is, content generates content (a virtual flywheel of content, events, and social interactions).
When we talk about "immersion" in the future, we don't just mean immersion in three-dimensional space or narrative space, but also social immersion and the way it triggers interaction and drives content output.
Layer 2: Discovery Layer
The discovery layer is mainly focused on how to attract people to the metaverse.
The Metaverse is a huge ecosystem, and there are huge profits for businesses to make in it. Broadly speaking, most discovery systems fall into two categories:
Active discovery mechanism, that is, users search spontaneously; passive input mechanism, that is, to promote to users themselves when they initiate choices without specific needs.
Active discovery mechanism:
real-time display
Community Driven Content
Most friends are using APP
App Stores - Reviews, Ratings, Categories, Tags
Content distribution——Through the featured apps listed on the homepage of the app store, reviewers, KOL dissemination, etc.
Method to realize:
search engine
word of mouth media
Passive input mechanism:
show ads
Group advertising (email, LinkedIn and Discord)
Notice
Internet users are familiar with the above content, so the following will focus on several elements of the discovery layer, which are crucial to the Metaverse.
First, community-driven content is a far more cost-effective form of discovery than most forms of marketing — when people actually care about the content or activity they engage with, they spread the word.
In the context of the metaverse, when the content itself is easy to exchange, trade, and share, the content will also become a marketing asset (NFT is a technology that has emerged and taken shape).
The two main advantages of NFT are that NFT can be relatively easily traded on centralized exchanges, empowering an economic system that favors direct creator participation.
As a means of discovery, the content market will be an alternative to the application market.
One primary form of browsing communities is the live display.
The real-time display function will not only pay attention, but focus on the current people's movements - this is very important in the metaverse, a large part of the value of the metaverse is reflected in the two-way interaction with players based on the shared experience .
The mechanics of some gaming platforms take full advantage of this real-time display. Platforms like Steam, Battle.net, Xbox Live, and Playstation allow players to see what games their friends have recently played.
Regardless of the game talk, Clubhouse provides us with the possibility under this structure: the watch list you generate largely determines which room you will join.
Just as we are "dematerializing" the physical world, the Metaverse is digitizing social structures.
While the early days of the Internet were defined around the social media "stickiness" of a few monolithic providers, identity ecosystems characterized by decentralization can transfer power to groups themselves, allowing users to seamlessly switch between shared experiences.
Create a room in the Clubhouse, have a party in the Rec Room, switch between different games, and experience different fun with a group of friends in the world of Roblox. This is the significance of the content community complex in terms of marketing.
For creators, the real-time existence viewing function of various activities in the metaverse is the most important function of the discovery layer.
Discord has a presence detection SDK that works in different game environments; if this application (or a similar mechanism) is widely adopted, we will gradually transition from non-instant "social networking" to real-time "social activity".
The experience of empowering community leaders to launch activities that people are enthusiastic about will lead the way.
Layer 3: Creator Economy Layer
Not only are Metaverse experiences becoming more immersive, social, and real-time, but the number of associated creators is growing exponentially.
The creator economy layer includes all the technology that creators use every day to make experiences people love.
The early creator economy models were relatively fixed, and this was true in the Metaverse, games, Internet, and e-commerce fields.
Pioneer Era:
The first people to build the experience didn't have the tools available, so they started everything from scratch. The first websites were written directly in HTML; people programmed their own shopping carts for online shopping platforms; programmers coded directly into games and graphics devices.
Engineering Era:
After initial success in Creative Market, the team exploded. Building from scratch is often too slow and expensive to meet demand, and the workflow becomes more complex.
The earliest development streams on the market tend to ease the burden on engineers by providing SDKs and middleware to save them time.
For example, Ruby on Rails (and a host of other application server stacks) make it easier for developers to create data-driven websites.
In games, the advent of graphics libraries such as OpenGL and DirectX gave programmers the ability to render 3D graphics without having to know a lot of low-level coding.
Creator Era:
This is a stage where designers and creators don't want coding to slow them down - coders would rather use their talents elsewhere.
This era is characterized by a dramatic increase and exponential growth in the number of creators.
Creators gain tools, templates, and a marketplace of content that redirects development from a bottom-up, code-centric process to a top-down, idea-centric process.
Users can now launch a shopping website in Shopify in minutes without knowing a single line of code - websites can be created and maintained in Wix or Squarespace, and 3D graphics can use studio-level visual interaction platforms such as Unity and Unreal Game Engine without touching the lower level rendering API.
Experiences in the Metaverse will be increasingly alive, social, and constantly updated.
Creator-driven experiences in the Metaverse have so far revolved around centrally managed platforms (such as Roblox, Rec Room, and Manticore) where a whole suite of integrated tools, discovery, social networking, and monetization features enable unprecedented Numbers can create experiences for others.
Beamable's vision is to provide independent creators with the same capabilities in a decentralized and open manner.
Layer 4: Spatial Computing Layer
Spatial computing gives the solution of hybrid real/virtual computing, spatial computing removes the barrier between the real world and the virtual world.
Where conditions permit, the space in the machine and the space in the machine interpenetrate.
Sometimes this means bringing space into the computer, and sometimes it means bringing objects to computation. Most of the time, it means designing systems that go beyond the traditional boundaries of screens and keyboards.
Spatial computing has evolved into a broad category of technologies that allow us to access and manipulate 3D spaces and augment the real world with more information and experiences.
This paper separates the spatial computing software from the supporting hardware layer and will be detailed in the Human-Machine Interface section below.
For key aspects of the software, these include:
3D engines (Unity and Unreal) that display geometry and animation
Mapping and Interpreting the Internal and External World - Geospatial Mapping (Niantic Planet-Scale AR and Cesium) and Object Recognition
Voice and Gesture Recognition
Data integration from devices (Internet of Things) and biometrics from people (for identity and quantified self applications in health/fitness)
Next-generation user interface that supports concurrent information flow and analysis
Layer 5: Decentralization layer
The ideal structure of the Metaverse is the opposite of the OASIS in Ready Player One - here it is controlled by a single entity.
When the options available to users increase, the compatibility of various systems improves, and based on a competitive market, the scale and growth of related experiments will increase significantly, while creators control the ownership of data and creations themselves.
The simplest example of decentralization is the Domain Name System (DNS), a system that maps individual IP addresses to names so that users don't have to type in numbers every time they want to go online.
Distributed computing and microservices provide developers with a scalable ecosystem to leverage online capabilities—from commerce systems to domain-specific artificial intelligence to various gaming systems—without having to focus on building or integrating backends Features.
Blockchain technology liberates financial assets from centralized control and custody—in DeFi, we have seen examples of flexible selection and combination of different modules to form new applications.
With the advent of NFTs and blockchains optimized for the types of microtransactions required for games and metaverse experiences, we will see a wave of innovation around decentralized marketplaces and applications for game assets. "Far edge" computing makes it possible for cloud computing applications to be used in homes (and even integrated into vehicles) - running powerful applications with relatively low latency without burdening our devices with all the work, Because computing power can be equivalent to an integrated unit on a grid similar to a power grid.
Layer 6: Human-machine interface layer
Microcomputer equipment is more closely integrated with the human body, gradually transforming human beings into structures similar to cyborgs.
The Oculus Quest is essentially a smartphone reimagined as a VR device, and this untethering gives us an idea of where the future could go.
In a few years, the Quest 2 may look a bit like the bricks and mortars of decades ago, but soon we'll have smart glasses that can do everything a smartphone can do, as well as AR and VR apps.
In addition to smart glasses, more and more industries are examining the possibility of other methods to bring us closer to our machines:
3D printed wearables that can be integrated into clothing.
Tiny biosensors (can be printed on skin)
even consumer-grade neural interfaces
Layer 7: Infrastructure Layer
The infrastructure layer includes the technology that powers our devices, connects them to the network, and delivers content.
5G networks will significantly increase bandwidth while reducing network contention and latency. 6G will increase speed by another order of magnitude.
Achieving the unrestricted functionality, high performance, and miniaturization necessary for next-generation mobile devices, smart glasses, and wearables will require increasingly powerful and smaller hardware: semiconductors below 3nm and above; electromechanical systems (MEMS); and compact, long-lasting batteries.
Web 3.0
The Metaverse is not a single entity, it is the next internet: the Multiverse. All the rich experiences that take place in the Metaverse space are developed in the form of social interaction and experience.
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